Setting your freelance writing rates can feel like walking a tightrope. Charge too little, and you’ll be overworked and underpaid.
Charge too much, and you might scare away potential clients. But here’s the truth: setting your rates is not just about numbers—it’s about confidence, positioning, and knowing your value in the market.
In this article, we’ll break down a practical approach to pricing your services, understanding the value of your work, and making sure you’re compensated fairly as a freelance writer.
Understand Your Experience and Value
The first step in setting your rates is recognizing where you are in your freelance journey. If you’re just starting out, your rates might be lower—but that doesn’t mean you’re cheap. You’re gaining experience, building a portfolio, and learning the business. As your skills grow, so should your rates.
Ask yourself:
- How many years have I been writing?
- What niches do I specialize in?
- Have I worked with reputable clients?
- Can I provide measurable results, like increased traffic or conversions?
Clients are not just paying for words—they’re paying for your expertise, insight, and ability to solve their problems.
Research Market Rates
To charge competitively, you need to know what others are charging. Freelance rates vary widely based on location, industry, niche, and experience. Here are a few benchmarks:
- Beginner writers: $0.03 to $0.10 per word
- Intermediate writers: $0.10 to $0.25 per word
- Experienced/pro writers: $0.25 to $1.00+ per word
For hourly rates, beginners might charge $15–$30/hour, while experienced writers charge $50–$150/hour or more.
To gather market data, explore platforms like:
- ClearVoice
- Contently
- Freelancer’s Union
- Upwork rate calculators
- Freelance writing groups on Reddit or Facebook
Choose a Pricing Model
Freelancers typically choose from three main pricing models:
1. Per Word
Most common in content writing, especially blog posts and articles. It’s simple and transparent, but may not reflect the time or research required.
Example: $0.10/word × 1000 words = $100
2. Per Hour
Useful for tasks with uncertain scope (e.g., editing, consulting). Make sure to track your time accurately using tools like Toggl or Harvest.
Example: $50/hour × 3 hours = $150
3. Per Project
Great for experienced writers. Clients know the total cost up front, and you’re rewarded for working efficiently.
Example: $500 for a 1,500-word whitepaper
Project pricing often yields the best earnings when you know how long tasks take and can bundle your value.
Factor in Business Costs
You’re not just a writer—you’re a business. Your rates need to cover expenses like:
- Taxes
- Health insurance
- Software subscriptions (Grammarly, Canva, etc.)
- Office equipment
- Marketing and website hosting
A good rule is to add 30–40% to your target income to account for overhead and tax obligations.
Example: To earn $50,000/year after expenses, you need to make around $70,000/year in gross income.
Know When to Raise Your Rates
As your experience grows, your rates should too. Signs it’s time to increase your rates:
- You’re booked out weeks in advance
- Clients rarely negotiate or say “yes” too quickly
- You’re adding more value through SEO, strategy, or editing
- Your work consistently generates strong results
Raise your rates gradually with new clients, or give existing clients 30 days’ notice with an explanation. Example:
“Due to increased demand and continued investment in my writing skills, I’ll be adjusting my rates starting next month. I’m committed to providing the same high-quality service and appreciate your continued partnership.”
Learn to Talk About Money Confidently
Confidence is key when discussing rates. Avoid apologizing or using language that implies flexibility when you don’t mean it.
Don’t say:
- “My usual rate is $0.10/word, but I can go lower if needed.”
Instead, say:
- “For this project, my rate is $0.10 per word. This includes research, writing, and one round of edits.”
Always present your pricing with clarity and professionalism. If a client can’t afford you, that’s okay—they’re not the right fit.
Avoid These Common Mistakes
1. Undercharging Because You’re New
Just because you’re starting out doesn’t mean your work lacks value. Price based on what it takes to do the job well, not on insecurity.
2. Not Charging for Extras
Research, editing, SEO optimization, or sourcing images—these all take time. Be upfront about what’s included in your rate.
3. Failing to Get a Deposit
Always require a deposit (commonly 30–50%) before starting work. It protects your time and shows the client is serious.
4. Not Adjusting for Rush Projects
If a client wants something urgently, charge a rush fee. Your time is valuable.
Use Tools to Stay Organized
Keep your business side efficient with the right tools:
- Invoicing: Wave, QuickBooks, PayPal
- Time Tracking: Toggl, Clockify
- Contracts: Bonsai, HelloSign
- Proposal Templates: Canva, Proposify
Automation and professionalism show clients you’re worth your rate.
Final Thoughts: Charge What You’re Worth
Pricing your freelance writing services isn’t just about numbers—it’s about respect for your craft, understanding your market, and positioning yourself as a professional. With research, strategy, and confidence, you can set rates that not only sustain your business but reflect the true value you provide.
Remember: the right clients won’t just accept your rates—they’ll respect them.
Mauricio Dutra is a freelance writer focused on helping others start and grow their careers in writing. At Kallynx, he shares practical tips and insights for aspiring writers who want to work independently and succeed online.
