How to Find Your First Freelance Writing Client

Breaking into freelance writing can feel like standing in front of a locked door without a key. You know your writing is good, you’ve taken the time to research the industry, maybe even built a simple portfolio — but that first client still seems out of reach.

This is totally normal. The first client is the hardest to land because you’re working without social proof. You don’t yet have testimonials, case studies, or a list of happy customers. But here’s the good news: once you get the ball rolling, it gets significantly easier.

This guide will walk you through actionable, realistic steps to land your first freelance writing gig — no fluff, just results.

Step 1: Define What You Can Offer (and to Whom)

Before reaching out to anyone, you need clarity.
Ask yourself:

• What kind of writing do I want to do? (Blog posts, web copy, email newsletters, etc.)
• What industries am I most interested in?
• What skills or knowledge do I already have that could benefit a client?

If you’re a beginner, don’t overthink this. Start with topics you’re passionate about or industries you have some knowledge in. For example, if you’ve worked in retail, you could target eCommerce blogs. If you’re passionate about health and wellness, that’s a great niche to start.

Step 2: Create a Simple Portfolio (Even Without Clients)

You don’t need real clients to build your first writing samples.

Here’s how to build a simple portfolio with zero experience:

• Write 2–3 blog posts on topics you’d love to get paid for.
• Use Google Docs or create a free website using WordPress, Carrd, or Wix.
• Make sure each sample has a clean layout, proper grammar, and is easy to read.

If you want to go the extra mile, create samples for imaginary clients in your niche. For example, write a product description for a fictional organic skincare brand or a homepage for a mock tech startup.

Step 3: Find Your First Client the Right Way

Here are proven ways to find legit opportunities:

1. Freelance Job Boards

These platforms often have beginner-friendly gigs:

• ProBlogger Job Board
• Freelance Writing Gigs
• Contena (paid)
• PeoplePerHour
• Upwork (yes, still works if used strategically)

Search daily, and apply quickly — fresh listings get attention fast.

2. Facebook Groups & Reddit

Join niche communities like:

• “Freelance Writing Jobs” (FB)
• “For Hire” (Reddit)
• Industry-specific groups (e.g., content marketing, SaaS startups)

Be active, helpful, and don’t pitch right away. Build trust.

3. Cold Emailing

Yes, cold emailing still works. But do it right:

• Find small businesses or startups in your target niche.
• Identify their content gaps (e.g., inactive blog, poor copy).
• Craft a short, personalized email offering your services.
• Include one or two relevant samples and a call to action.

Cold emailing is a numbers game — don’t be afraid to send out 20–30 well-crafted emails to get a few solid leads.

Step 4: Set Your Prices (Without Undervaluing Yourself)

A common mistake beginners make is charging way too little.
Instead of charging $10 for a blog post, aim for fair beginner rates, like:

• $0.05 to $0.10 per word for blog content
• $30–$50 for short blog posts (500–800 words)
• $75–$100 for long-form content (1,200+ words)

You’re not just selling words — you’re solving a problem. If your writing brings in leads or builds trust with readers, it’s valuable.

Step 5: Pitch Like a Human, Not a Robot

Clients receive dozens of copy-paste messages daily.
What makes yours stand out?

• Use their name.
• Mention something specific about their website or business.
• Keep your message under 200 words.
• Add a friendly tone and confidence.

Example:

Hi Sarah,
I noticed your skincare brand’s blog hasn’t been updated in a while. I specialize in writing engaging wellness content that connects with readers and boosts SEO. Would you be open to a quick chat about refreshing your blog?
Here are two samples of my writing: [link] and [link].
Best, [Your Name]

Step 6: Follow Up Without Being Annoying

If you don’t hear back after 5–7 days, follow up.
Keep it short and polite. Something like:

Hi [Name], just checking in to see if you had a chance to review my previous email. I’d love to support your content goals — let me know if you’re interested!

Many beginners get discouraged too early. A friendly follow-up can double your chances of getting a response.

Step 7: Close the Deal Professionall

Once someone shows interest:

• Clarify the scope of work.
• Offer clear pricing.
• Propose deadlines.
• Send a simple contract or agreement (you can use free tools like HelloSign).

Even if the project is small, treat it professionally. Great service leads to referrals and recurring work.

The First Step Leads to the Next

Landing your first client isn’t about luck — it’s about strategy, persistence, and mindset. It might take a few rejections, unanswered emails, and awkward conversations. But once that first “yes” comes in, it changes everything. You gain confidence, credibility, and momentum.

So don’t wait for the perfect moment. Start today. Your first freelance writing client is out there looking for someone just like you.